Same Day Every Year

Now in its 5th year, Valentine’s Day in Valentine, Texas has become a new West Texas tradition. Tuesday, February 14th, 2017 at the Old Mercantile Building in Valentine, Texas. This year’s lineup includes Little Joe y La Familia, Hard Proof, and more.


Alpine, TX
Holland Hotel at 209 W. Holland Ave
Alpine to Valentine: 4pm
Valentine to Alpine: 9:45pm

Marfa, TX
Hotel Saint George at 105 S. Highland Ave.
Marfa to Valentine: 4pm
Valentine to Marfa: 9:45pm

Van Horn, TX
City lot at SW corner of Van Horn and Broadway
Van Horn to Valentine: 4pm
Valentine to Van Horn: 9:45pm

Fort Davis, TX
Hotel Limpia at 101 Memorial Square
Fort Davis to Valentine: 4:00pm
Valentine to Fort Davis: 9:45pm

Shuttle are first come, first served. But no matter the shuttle schedule, be safe, and if you have any doubt at all about your ability to drive safely, ask the Big Bend Brewing Co. team to help you find a safe way home. Do your part to keep West Texas safe for all.


*What is the line-up?

4:00 pm  Gates Open

5:00 pm  Primo Carrasco & David Beebe

6:00 pm  Hard Proof

8:00 pm  Little Joe y La Familia

*Are you really having the party on a Tuesday?

Yes, the party is held the same day every year, on Valentine’s Day. Some years this will mean a big weekend bash, and some years this will be a slightly smaller weekday party. Sure, some parties may be a little more convenient than others. But West Texas was never known for convenience; to enjoy the best the region has to offer, you have to be willing to work for it. And your hard work will be rewarded with great Texas music and a fantastic time with friends and neighbors underneath the West Texas stars.

*Will there be there shuttles? Yes, see above.

*Will there be beer? Absolutely.

*What will the limited release beer be? In honor of the dedication it takes to get to Valentine, Texas, on a Tuesday night, this year’s special release will be Total Commitment, a Rubicon-Crossing Strong Ale. Total Commitment will  only be available at the party.

*Will there be food? Yes, several neighbors and community partners will have food and non-alcoholic beverages available for sale.

*Can we bring coolers? Outside coolers, food, and drinks will not be allowed into the event.  Plenty of Big Bend Brewing Co. beer, non-alcoholic beverages, and food will be available for purchase.

*Should we bring our own chairs? We will have chairs available, but please also feel free to bring your own.

*How about cameras? You are welcome to bring them but please refrain from recording performances.

*Dogs or no dogs? Please leave the pups at home (unless it is a service dog, of course).

*Is there an ATM? No, there is no ATM on site, nor is there an ATM in Valentine. You can pay with a credit card at the gate and for beer, but food vendors will mostly be cash only. When in doubt, it’s best to bring cash.

*Where can we stay? There are no accommodations in Valentine. There are great places to stay in all neighboring towns: Marfa, Van Horn, Alpine and Fort Davis. Shuttles will be running from these locations to get you to and from the show safely.  

*Is there camping? There is no on-site camping. There are no campgrounds in Valentine, but accommodations are available in the neighboring towns from which we are running complimentary shuttles.

*Can we park our RV? The gracious Mayor of Valentine, Chuy Calderon, has offered to accommodate self contained RVs in and around the event site. You will not be able to hook into any utilities but you will have a safe place to park overnight. If you need to make arrangements to park your RV,  please contact us at and we will connect you with Chuy.

*Will we have trouble finding parking? There will be plenty of parking within a short walk from the event site.

*Is it handicap accessible?  We will have handicap parking near the entrance and handicap accessible porta-potties on-site.  The site is all one level but is rough terrain.  Exterior surfaces are caliche and loose dirt so wheelchair accessibility will be somewhat challenging.  If you believe you will need additional accommodations please reach out to us at

*Can I get a refund? The party is held the same day every year; rain or shine, snow or swelter. There are no refunds, for weather or otherwise.

*What will the weather be like?  If we knew that, we would’ve made our fortune in ranching. Typical February West Texas weather includes highs in the 70s and lows in the 40s. You may need sunscreen during the day, but  when the sun goes down it will get cold fast.  Yes, you should bring a jacket.

*What should I wear? Comfortable, durable, closed shoes are a wise choice. The site is rocky, dusty and uneven.  Those boots were made for this event.

*Can we bring our kids? Absolutely. Children under 12 get in free with an accompanying adult, and it is as family friendly as any outdoor event that centers around an adobe relic, beer, and live music can be.

*I have another question you haven’t answered. How can I find out more? Email us at

*I’m still not sure how to buy tickets. You can buy ticket here:

*Is it worth the trip? You bet. And you have to experience the party to fully appreciate it. See you in the desert!